Experience Mapping

Understand the experience from a bird's-eye view.



Experience mapping has become a core experience design technique. It is a great exercise to generate conversation around gaining empathy for customers and seeing products from the outside in.

In this example there are four parts to the mapping exercise:

  1. Stakeholder map - identifying all of actors and relationships involved in the experience
  2. Personas - focusing on key actors and fleshing them out in more detail
  3. Empathy maps - using the empathy map format to think deeper about the persona
  4. Experience map - the main diagram of the experience in the center

Try it yourself by clicking on the image below to get started with the experience map template in MURAL.


Experience Mapping TEMPLATE by Emilia Åström


Open to create a mural from this template in your team. Powered by MURAL

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